Stage Door News
Toronto: Mirvish advises the public to beware of re-sellers of tickets to “Hamilton”
Wednesday, October 9, 2019
Within minutes of announcing details of when tickets will go on sale for the Toronto engagement of HAMILTON, online re-selling sites were busy promoting that they had tickets to the show and offering them for sale at highly inflated prices.
The main culprit is toronto-theatre.com, a digital ticket re-seller based in London, UK, that has has been operating re-selling sites across North America, including New York, London, Los Angeles, Toronto, Chicago, San Fransisco and Las Vegas. They claim they are "impartial guides to all the theatrical, musical and performance arts events and venues in the world's biggest theatre cities.” However, that its just the come-on because what they offer is access to re-seller or broker tickets.
For HAMILTON at the Ed Mirvish Theatre in Toronto they offer tickets in the last row of the orchestra for $1,145 USD each, plus service fees of upwards of $120 USD per ticket. Yet the face value of tickets will only be $50 to $250 CAD. This is a mark-up of over 700% of the face value — IF THIS WEBSITE ACTUALLY HAD TICKETS, which is not possible because they do not go on public sale from the official ticket source, mirvish.com, powered by Ticketking, until October 28.
Re-selling sites such as toronto-theatre.com prey on unsuspecting consumers. Re-sellers buy search engine ads tied to terms such as "HAMILTON in Toronto" or "Theatre in Toronto" or "Musicals in Toronto.” They also run social media advertising claiming access to tickets. The site steals the graphics from the official sites to make it look as legitimate.
IMPORTANT CONSUMER ALERT
mirvish.com is the ONLY official ticketing site for the Ed Mirvish Theatre in Toronto and its upcoming engagement of HAMILTON in Toronto. If you want to be assured your tickets are valid and that you pay the face value price, you must purchase through the official site. The Ed Mirvish Theatre, Mirvish Productions and any of the Mirvish-owned theatres are not affiliated and do not cooperate with any re-sellers and cannot confirm the validity or stand behind tickets purchased from broker/re-seller sites.
Tickets for HAMILTON in Toronto are not yet on-sale and do not go on sale until October 28, 2019. If you see tickets for many hundreds or thousands of dollars, you are probably buying from a third-party ticket broker. There is no guarantee these tickets are genuine.
While it's tempting to get tickets by any means, there are many sites and re-sellers who are selling overpriced, and in some cases, fraudulent tickets. For the best seats, the best prices, and to eliminate the risk of counterfeit tickets, all purchases for the Toronto engagement of HAMILTON should be made through mirvish.com at the appropriate time. For ticket alerts and up-to-the-minute information, ticket buyers should consider joining the free Mirvish E-newsletter. Go to mirvish.com and click Join Our List.
How do I avoid scammers?
• You should avoid unintentionally buying tickets from scalpers re-selling tickets at many times face value. Here are a few simple BUYER BEWARE tips:• Purchase your tickets from mirvish.com or directly at the Ed Mirvish Theatre box office.
• Ticket prices exceeding $250 CAD at the on-sale.
• Most tickets will not exceed $250 CAD (plus applicable handling fees of $9.75 CAD) at the on-sale date.
• There are a select number of $499 CAD premium-priced seats available for each performance.
• If you see tickets for many hundreds or thousands of dollars, you are probably buying from a third-party ticket broker/re-seller. There is no guarantee these tickets are genuine.
• If you see tickets in USD, they are not legitimate because all tickets for the Toronto production of HAMILTON are in CAD.
• You may well find event tickets on sale at ticket brokers. Though brokers are never the primary sales point, they access tickets by purchasing them in the same way as the consumer.
Please keep in mind, when you buy from a broker/re-seller:
● We cannot be responsible for tickets purchased through unauthorized third parties.
● We cannot replace your tickets if they are lost or stolen.
● We cannot issue a refund to you in case of an event cancellation.
● We cannot guarantee that your tickets are valid and therefore, cannot guarantee admittance.
● You may be paying much more than the tickets face value.
● We cannot contact you with information regarding time changes, show cancellations or other information.