Stage Door News
Stage Door News
To register for any of our Masterclasses, please use the registration form, downloadable here and email to Laura Pomeroy at laura@nightwoodtheatre.net.
Sign up early to secure a spot, space is limited.
HELP! How do I sell my show! Marketing on a Shoestring with Jacoba Knaapen
In the current climate of limited funding and limited human resources we need to be efficient and creative in attracting and sustaining audiences. Perhaps more than ever before, Marketing plays an important role in the audience challenge. Many producer/artists/creators misunderstand marketing and think it takes up too much time OR is too expensive. This Nightwood Master class will help you to figure out what you need, and define your artistic purpose to help you make strategic marketing decisions. Marketing on a shoestring will provide you with tools and strategies for real audience engagement covering the following topics: marketing myths, cultural theories, knowing your audience and developing loyalty, ticket prices, communications strategies and media relations. Jacoba Knaapen is the Executive Director at TAPA and a marketing practitioner that has been working in the field for over 30 years. She has handled marketing for TAPA – Toronto’s arts service organization that has 185 members representing professional theatre, dance and opera companies in Toronto for the past decade.
DATE: November 10th, 10-5pm
COST: $75 + HST
LOCATION: Nightwood/Tapestry Studio, 9 Trinity Street, Studio 315, Distillery Historic District
Jacoba Knaapen: As the Executive Director at the Toronto Alliance for the Performing Arts (TAPA) Jacoba is a champion for the performing arts and committed to the ongoing development of a healthy arts sector in Toronto. Here career in the Canadian professional arts industry spans 30 years. Jacoba is also the Producer of the annual Dora Mavor Moore Awards, which she has been producing since 1999. She is past producer of Elinore & Lou Siminovitch Prize, and worked as the Company Manager at Theatre Passe Muraille for eleven years and also past producer for Topological Theatre. She was co-founder and past editor of Theatrum A Theatre Journal and recently published The Doras: 30 Years of Theatre, Dance and Opera in Toronto. Jacoba is the recipient of a Harold Award for her contribution and mentorship in the Toronto theatre scene, and has been recognized with a Vital People Award by the Toronto Community Foundation for her work in improving Toronto’s arts sector ‘vital signs’. Jacoba is co-Chair of Artsvote Toronto and sits on the Advisory Committees for ArtsBuild Ontario and the Theatre Performance Program at Humber College.
The Next Step with Judith Thompson
In her Say It, Shout It, Move It workshop, Judith Thompson encouraged participants to tell true stories and to make others’ true stories their own. The material that emerged was raw, surprising, and often brilliant. But where does a playwright go from there? Whether you’re getting back in the room with Judith, or are entering for the first time, this workshop will help take you to the next step! Participants will look at innovation, structure and character paths, combining organic intuition with “hammer and nails” narrative work.
DATE: November 17th and 18th, 10-5pm
COST: $150 + HST
LOCATION: Nightwood/Tapestry Studio, 9 Trinity Street, Studio 315, Distillery Historic District
Judith Thompson is one of Canada’s most highly regarded playwrights. A graduate of Queen’s University with a B.A. in English (1976), and of the National Theatre School of Canada ‘s acting section (1979), she worked only briefly as an actor before beginning to write. She has twice won the Governor General’s Award for White Biting Dog (1984) and the anthology The Other Side of the Dark (1989); and the Chalmers Award for I am Yours (1987) and Lion in the Streets (1991). Sled (1997), Perfect Pie (2000), and Capture Me (2004) all premiered at the Tarragon Theatre (all directed by Judith Thompson). In 2008 the Canadian Stage Company premiered Palace of the End (dir. David Storch) on its Berkeley Street stage. Such Creatures (dir. Brian Quirt) premiered at Theatre Passe Muraille in 2010, thirty years after her first play in Passe Muraille’s second space, The Crackwalker. Judith Thompson has written many radio plays, including Tornado (1987), which won the ACTRA award for Best Radio Drama, and White Sand (1991). In 2007 she was awarded the Walter Carsen Prize for Excellence in the Performing Arts. In 2008 she was awarded the Susan Smith Blackburn Prize for Palace of the End. Currently Judith is playwright-in-residence for Nightwood Theatre.
"To register for any of our Masterclasses, please use the registration form, downloadable here and email to Laura Pomeroy at laura@nightwoodtheatre.net. If you have any questions or issues with the form please call Laura at 416.944.1740 ex. 5.
Nightwood operates with a no refund or exchange policy on all masterclasses.
Photo: Jacoba Knaapen.
2012-10-10
Toronto: Nightwood Theatre offers fall masterclasses with Jacoba Knaapen and Judith Thompson